100% Salford

How would your experience of life differ based on where you live?

How would it differ depending on how much money you make – whether you’re white and divorced or black and widowed?

100% Salford puts the humanity in to statistics as we examine what it is to live in this incredible, varied city in 2016.

In a way that graphs and pie-charts never could, this bold and staggeringly ambitious project explores the cultural trends and social make-up of Salford through the prism of 100 people who perfectly represent the city’s population based on age, gender, household type, geography and ethnicity, painting a rare portrait of a complex city.