Natalie Shay

Natalie Shay is a critically acclaimed, multi-award winning musician known for her explosive live performances and vibrant, infectious anthems. The North London artist writes relatable lyrics touching on love, self-discovery and the everyday experiences of a twenty-something. At her core, she’s a remarkable storyteller, one that continues to break boundaries and trailblaze into her own realm of indie pop from the soul.

Her latest single “The Edge” is about the painful breakdown and complete blow up of Shay’s friendship with her best friend. The songwriter confides, “This is one of my favourite songs I’ve ever released, and as the feelings are still very raw, I’m hoping to find closure in this.”

Staying true to her irresistible indie pop sound, “The Edge” shines with kaleidoscopic synths, a contagious beat and energetic melodies. Despite the song’s melancholy theme, sonically it’s the ultimate get up and dance track, allowing you to lose yourself in the music.

Having received praise from notable publications such as Billboard, Clash, NOTION, Wonderland Magazine and The Line of Best Fit to name a few, Shay is on everyone's radar. She has landed on Spotify’s New Music Friday playlist in 12 countries and has also worked on EDM tracks with the likes of Grum and Kryder, racking up over seven million streams to date. Selling out prestigious venues across London, Shay is one of the UK’s hottest emerging talents. She sold out London Omeara this Spring and with the official announcement of her joining the lineup for SXSW 2023, this year is set to be the most explosive yet!