How to Start Out and Grow Your Business On-line

What will work in 2015…

Are you up to speed with all the changes happening online? Each day that passes becomes more complex. New strategies and tools are appearing all the time. What worked yesterday may not work today.
Important things that will be covered in the workshop:
Success factors of a Digital Marketing Strategy | Positioning yourself as an Expert vs a Brand | Outsourcing work vs do it yourself | Paid vs Organic traffic | Mobile search trends, meeting people where they meet | Different ways to create content and how to repurpose content | Deciding which Social Media platforms are important | Intellectual property and Trademark issues | Importance of mobile website responsiveness | Place page strategy | Measurement of results via Analytics

Tools, Tips and Resources
The importance of Domain Names, Website Software, Video Marketing, Email Marketing, Digital Publishing, Podcasting, Mobile Apps, Mobile Websites, Blogging, Social Media, Webinars, Hangouts, Google Maps, Geo-location, SMS, and the Newsstand will also be covered. Real world examples will be referred to throughout the presentation.

You can take control of all of the above yourself or pay someone else to do it for you. However, you still need to know enough to brief those around you as to what does and does not work in your own online business and have an understanding of where you should start and what needs to be prioritised.
All course participants will receive access to a list of useful ongoing updated online resources.

Course tutor, Anthony Lovell de Souza, has helped more than 500 small to medium sized businesses gain and expand their presence online. He has also had years of national fundraising and teaching experience and currently runs his own online digital marketing agency and consultancy.