Faction Theatre Company

Prepare to witness a performance like no other as The reFASHIONed Theatre opens at Selfridges with Much Ado About Nothing presented by critically-acclaimed theatre company, The Faction.

On the occasion of Shakespeare400, Selfridges are opening a fully-fledged theatre complete with workshops, rare access to rehearsals and a new production of Much Ado About Nothing. As the revolutionary store famed for introducing retail theatre to Europe, this is the next logical step for Selfridges – another world first.

To create The reFASHIONed Theatre, Selfridges are joining forces with one of the most exciting emerging young British theatre companies in the UK, The Faction. With a reputation for contemporary Shakespeare productions and innovative collaborations, The Faction are the perfect partner for this unique venture.

One of Shakespeare's best, and best-loved, comedies, Much Ado About Nothing contrasts the classic love story of Claudio and Hero with the ‘merry war’ of two of his most dazzling and original wits: Beatrice and Benedick. Whilst outside forces attempt to thwart Claudio and Hero's wedding, Beatrice and Benedick's families and friends conspire to bring them into married bliss. The play's society is one where appearance and presentation are everything and rumour and gossip can be lethal. This contemporary production occupies a distinctly 21st century landscape of high style, tabloid journalism, CCTV and iconic events.