The Small Business' Guide to Web Analytics (or how to make your website more profitable)

The small business' guide to web analytics and how to make your website more profitable.

Many business’ websites have become their key tool for attracting new customers but most are losing out on income because of minor issues on their website that could be easily fixed.

One of the key tools for understanding these issues is web analytics and it’s widely accessible and free.

In this session, Bournemouth University’s web analyst explains what web analytics is and how to use it to ensure your website delivers what you need.

This session will suit any business or marketing owners yet to introduce or make the most out of their web analytics data.