Crowd Wisdom - Shaping Decisions Within UK Businesses

The Wisdom of the Crowd is a principle where, for certain problems, crowd based decisions can be of a better quality than those developed by a group of specialists.

Recent research from Bournemouth University has explored how the Wisdom of the Crowd is being applied in medium and large scale enterprises in the UK, and how it can benefit from the latest advantages in social computing and Web 2.0 technology.