How to start your Business Online

Are you up to speed with all the changes happening online?

Each day that passes becomes more complex.

New strategies and tools are appearing all the time. What worked yesterday may not work today.

Important things that will be covered in the workshop: Success factors of a Digital Marketing Strategy; Positioning yourself as an Expert vs a Brand; Outsourcing work vs do it yourself; Paid vs Organic traffic; Mobile search trends, meeting people where they meet; Different ways to create content and how to repurpose content; Deciding which Social Media platforms are important; Intellectual property and Trademark issues; Importance of mobile website responsiveness; Place page strategy; Measurement of results via Analytics