Ms Dynamite, Newham Generals, D Double E (Newham Generals)

Rinse 20 - A celebration of Rinse's present and a bold look into the future

A passion to share music which inspired them, brought a small set of friends together on August bank holiday of 1994. Ever since that weekend, Rinse has been transmitting uncompromising and innovative music out of its East London heartland.

Starting life as a pirate radio station, the compulsive need to share what inspires without filter, Rinse has grown to become this generation's greatest British influencer of youth culture throughout the globe.

This year, on the anniversary weekend of its first transmission, Rinse in collaboration with iconic London streetwear brand Boxfresh, host a stage for the first time, at the legendary Notting Hill Carnival on the Rough But Sweet soundsystem. Being a streetwear brand whose history is synonymous with dance culture, Boxfresh are especially proud to partner with Rinse for this seminal anniversary.