DM25 - What Next for Alberto Alessi?

The President of Alessi has been responsible for the overhaul of the company's corporate identity in the 1970s and, throughout the years, for collaborations with renowned international designers, such as Ettore Sottsass, Richard Sapper, Achille Castiglioni, Alessandro Mendini, Aldo Rossi and Philippe Starck.

In this talk, Alessi discusses the successful formula for bringing high-quality design products to the market at affordable prices, and what is next for his ‘Dream Factory’.