Overlooking the city's most iconic attractions such as the London Eye, Big Ben and the Houses of Parliament, the stylish PRIMO Bar offers a fine selection of masterful cocktails hand-crafted by a talented team of mixologists using the freshest ingredients, as well as delicious bar food in its relaxed and chic setting. For stunning views to Big Ben, guests may reserve seating in the bar's exclusive VIP area. The bar's own stage showcases free live music every night of the week from 8pm, including some of the brightest emerging and established artists on the Soul, funk, jazz, bossa nova, Brazilian and house scene. Open nightly until late.