Example is a hip-hop rapper from London. Inspired by Mike Skinner, but borrowing heavily from Eminen's sound, Example's songs deal with living and growing up as a wannabe rapper in London whilst also criticising todays celebrity culture and white people who think that they can rap. Example's lyrics are a new take on the issues that are faced in contemporary society with a humourous and imaginative twist and the songs often feature samples in a similar way to The Streets and Eminen.