Daniel Pink

We're all in sales now. Each day millions of people earn their keep by convincing someone else to make a purchase. Each and every one of us spends time trying to persuade others to part with resources - money, time, attention - though most of the time we don't realise we're doing it.

Businesses sell to customers. Arts organisations and charities sell themselves to givers, sponsors and funders. Politicians sell to voters. Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn or putting the cat out. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and in Match.com profiles.

In his new book, To Sell is Human, from the bestselling author of Drive, Dan Pink explores the ways in which we can all improve our sales skills, in every area of our lives and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, Dan builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills.